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PROJECTS
OVERVIEW
Helping
companies implement transformational change with pragmatic and
practical solutions that build corporate value by spurring growth and expanding profitability
These are some
examples of significant challenges overcome within the consumer
packaged goods, digital imaging and pay television
industries.
Project
to start-up / spin-off commercial business for $100mm government/aerospace
company
Industry:
HDTV video digital imaging
Challenge:
Determine commercial feasibility and value of company's IP in
advanced HDTV digital imaging
Technology:
High-performance CMOS-based HDTV image sensors
Solution: ProCamHD™ family of HDTV image sensors for a variety
of video camera applications
Results:
Successful post-revenue spin-off of business unit from Parent
company with a valuation of $11 million
Project
for pre-revenue fabless semiconductor company
Industry:
Digital still photography - consumer markets
Challenge:
Create focused marketing strategy to launch brands and commence
sales
Technology:
CMOS image sensors and support electronics
Solution:
Created marketing strategy; introduced branded products and
focused sales program
Results:
Customer qualification and reporting program led to time
efficient prospect-to-customer conversion, including one design
win and one letter of intent within a four-week period
Project
for $125 million international distribution business
Industry: Consumer
Electronics
Challenge:
Rapid (10-month) analysis and adjustment of internal drivers and
external focus to financially survive
Solution:
Assembled team; created 100-day plan for critical goals;
long-term goals for financial survival
Results:
Sales revenue up 15%, profits up 134%, operating costs down 17%,
obsolete inventory reduced 60%, and employee turnover down from
30% to 10%
Project
for $330 million consumer packaged goods company
Industry:
Consumer packaged goods - seafood products
Challenge:
Sizeable inventory of specialty seafood product was approaching
its shelf-life limit and potential write-down
Solution:
Designed and executed nationwide promotion campaign targeting an
ethnic group national celebration day to spur one-time sales
volume
Results:
Sales increased 300% over the same prior year period,
liquidating remaining inventory and creating out-of-stock
situation
Project
for $220mm pay-TV subscriber control systems business
Industry: Cable-TV subscriber control equipment / systems
Challenge: Theft of programming - a $1 billion problem in the mid-1980's
Technology:
Digitized encrypted signal security (DES compatible algorithm)
Solution: Sigma System - revolutionary signal security to prevent theft
of service
Results:
Six (6) systems sales ($17mm) within first four months of introduction
Project
for newly-created Division of $240mm Professional Photography and
Medical Instruments company
Industry:
Electronic imaging; desktop publishing
Challenge:
Slow, bulky and expensive 3-pass film scanning
Technology:
RGB LED illumination technique to replace high temperature, power
consuming halogen lamp
Solution:
Coolscan® family of industrial and consumer film scanners
to reduce cost, increase speed, reduce desktop space requirements and
expand market
Results:
Division in top 5 market share leaders worldwide (now a $300mm
business unit)
Project
for pre-revenue start-up in emerging pay-TV industry segment
Industry: Wireless pay-TV
distribution system
Challenge:
Bandwidth (channel capacity) limitation of new, emerging wireless
pay-TV market segment
Technology:
Compressed bandwidth system adapted from parent company's DOD
design
Solution:
COMBAND System - Over-the-air pay TV delivery, doubling available bandwidth
to compete with cable TV monopoly
Results:
$8.9mm in contracts with industry leader (50% of annual plan);
$10.3mm in new orders from account team
Project
to launch new business for $250mm Consumer Photo Division of large
Japanese optics company
Industry:
Digital Imaging: consumer markets
Challenge:
Rapid entry into price sensitive consumer digital camera market
Technology:
High-resolution CMOS image sensor design
Solution:
Consumer camera with 800k-pixel CMOS-based for price/performance
leadership
Results: $21mm sales increase in first six (6) months, contributing
to company's consistent #3 or #4 market share position worldwide
Project
to organize and launch effective customer identification,
qualification and service program
for
early stage start-up
Industry:
Digital Photography: professional / prosumer markets
Challenge: Raise additional funding (3rd round) while
resolving delay-inducing product design issues
Technology:
Web-centric architecture to attract, capture and retain
qualified customer prospects prior to product launch
Solution:
Organize and launch worldwide customer acquisition, development
and retention program prior to product launch to demonstrate
latent demand for product
Results: Capture of 24,000+ customer prospects worldwide in advance
of product launch
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